Plant-based diets, such as vegetarianism & veganism, are transitioning from marginal to becoming mainstream. People choose plant-based diets for many reasons. Veganism can provide a safe harbor for the growing number of people concerned about where their supermarket meat comes from. Some critics who talk about industrial-sized food processing have been gaining a wider audience following in the past few years. There has also been a dynamic shift in people trying out the plant-based lifestyle choice, including celebrities!
Related: Are You Vegan Curious?
A new campaign for WhiteWave Foods soy, almond, cashew and coconut milk brand “Silk” launched with a pair of spots starring Venus Williams and DJ Khaled. The campaign, entitled “Do Plants,” starts with a 15-second video starring Venus Williams and Very Vanilla Soymilk.
Check it out!
A 30-second spot starring DJ/Producer DJ Khaled also debuted to support the plant-based lifestyle with “vacation vibes” from his Silk smoothie.
See it here:
Did you get a kick out of these videos? Spread the word using #DoPlants and help show that a plant-based lifestyle is “delicious and simple.”
These celebrity campaigns will continue with a “Path to Plants” digital series starring Venus Williams and others committed to a plant-based lifestyle.
Other celebrities that live out a plant-based lifestyle include Miley Cyrus, the star of Juno, Ellen Page, Ariana Grande, Stevie Wonder, and even Sia!
Read More: What can happen when you stop eating meat?
Going on a plant-based diet is becoming a popular, more mainstream healthy lifestyle choice, which has now been endorsed by several celebrities. The notion of lack of protein can worry a lot of people, but it’s important to know that vegans and vegetarians can receive the perfect amount of protein from foods, such as tofu and chickpeas, just to name a few.
VeganSmart can help you get started on the road to a plant-based lifestyle. There are many delicious recipes you can start making, such as an apple pie smoothie! Being a smart eater doesn’t mean you have to be a boring eater. Get creative! Don’t feel pressured to do everything at once, you can ease yourself in and share your journey with #DoPlants!