VeganSmart continues to identify innovative partnerships that amplify the message of a plant-based lifestyle by reaching communities without convenient access to healthy options. In a new joint venture, Love is Love, a product extension for VeganSmart, VeganSmart and former Bad Boy Records hip hop artist Styles P have created a new movement born from the hip hop artist’s own dedication to health and wellness and a new flavor Cookies and Cream. The Love is Love product line is a plant-based all-in-one nutritional protein shake exclusively placed in the underserved communities that need them the most.
Styles P has lead the introduction of a series of fresh juice bars with locations surrounding the New York City metro area. Styles P has also recruited his hip hop trio’s, The Lox, group member Jadakiss, another long-standing pillar in the hip hop community and former Bad Boy Records artist, in the journey. The Juices for Life fresh juice bars are providing easy access to fresh juices for poorer neighborhoods where healthy living is seldom promoted or encouraged. The mission of the Juice for Life bars is to educate their customers on how to choose to be healthy and how certain foods can be toxic and potentially lead to unhealthy results.
To support the introduction of the Love is Love brand, VeganSmart and Styles P will be debuting the product line at the Green Festival Saturday 16th 2016 at the Jacob Javits Center in New York City. “We at Naturade couldn’t be more excited about this joint venture with Styles P. His dedication to providing healthy options to poor neighborhoods without access to fresh food, and possibly food deserts, is exactly what drew us to his movement. With the Love is Love joint venture, we hope to support his efforts which we feel is one and the same as ours. VeganSmart is a healthy alternative and we focus continually on bringing our products to the communities that need them the most. Whether you are vegan, or are just trying to eat a more healthy diet, VeganSmart is for you.” – Naturade owner and CMO, Kareem Cook
The Love is Love product line and more information about the Cookies and Cream new flavor can be found by visiting www.JuicesForLife.nyc. From in-store events to outdoor brunch parties, VeganSmart is committed to the education and the introduction of healthier lifestyles for the community.